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2.1M+ leads tracked · Trusted by 1,000+ high-ticket sales teams

Every Lost Lead
Costs You |

DM Tracker brings every Instagram conversation into one live inbox, surfaces follow-ups when they're due, and shows you exactly what's converting leads into clients.

2-minute Instagram connection · 14-day free trial · Cancel anytime

app.dmtracker.ai/follow-ups
1st Follow-up 1 day
1,314
@jessresults_fit 18d overdue
First DM sent: Jan 22 Mark as done
@coach_marcus On time
Last reply: Feb 8 Mark as done
@transform_sarah 9d overdue
Last reply: Feb 1 Mark as done
2nd Follow-up 3 days
438
@lean_bodies_kate 11d overdue
Last reply: Jan 28 Mark as done
@mindset_mike On time
Last reply: Feb 5 Mark as done
3rd Follow-up 7 days
216
@nutrition_amy 14d overdue
Last reply: Jan 5 Mark as done
@strength_alex On time
Last reply: Feb 2 Mark as done
4th Follow-up 30 days
82
@getfit_dan 44d overdue
Last reply: Nov 18 Mark as done
Built for Instagram
Connected through Meta's official Instagram API

Stop Guessing.
Start Closing.

No bloat. No learning curve. Just results.

Never Lose a Lead Again

Custom follow-up stages put cold leads on your board automatically. No more scrolling your inbox wondering "did I reply to that person?"

Know Exactly What Converts

Which messages get replies? Which reasons convert? Who actually closes? Replace "I think this works" with data.

Replace Your Spreadsheet Forever

No more copy-pasting handles into Google Sheets. Every contact, every message, every status - synced automatically. Save 75% of your team's tracking time.

Every Contact, One View

Every message, every reply, every tag - in a single searchable table. Filter by status, reason, team member, or date. Find any lead in 2 seconds. No limits on contacts.

Sent To Reason Message Sent By Created Status
@fit_with_jess Story Reply Hey! Saw you... Mike R. Feb 14, 10:16 AM Not replied
@coach_marcus New Follower Hey! Saw you... Alex M. Feb 14, 10:13 AM Replied
@transform_sarah Story Reply Love that sto... Alex M. Feb 14, 10:02 AM Replied
@mindset_mike Reel Engage That reel wa... Sarah K. Feb 14, 9:58 AM Not replied
@lean_bodies_kate Comment Thanks for t... Jess T. Feb 13, 11:42 PM Replied

Your Pipeline, Finally Visible

Drag every deal across your stages, from first DM to closed. When a lead replies, their card moves itself. When you close, the status updates itself. No double entry, ever.

Manage Your Team With Data

Assign every contact to an owner. Auto-assign new leads to the right setter. See who follows up on time, who closes, and who's just collecting a paycheck. Leaderboards with real numbers, not trust.

Live in 5 Minutes Flat

Connect your Instagram. Set up your stages. Done. If you can use Instagram, you can use DM Tracker.

Your Whole Team.
One Instagram Inbox.

Every DM for your account, synced live into DM Tracker. Your team sees every conversation, answers from the dashboard, and every reply is tracked and credited. Selling in the DMs stops being a one-phone job.

app.dmtracker.ai/inbox
Inbox Live
Unread 1 All
@jess_fit Sounds good! When can we start?
2m
@marcus_c Just saw your story, is this the...
9m
@getfit_dan You: Loved your last reel, quick...
1h
@kate_b You: Here's the link whenever...
3h
@jess_fit In Conversation
This is exactly what I've been looking for. What does the program include?
10:24 am
Full 12-week coaching, weekly calls, and custom programming. Want me to send the details?
Alex M. · 10:26 am
Sounds good! When can we start?
just now
Write a message...
Answer where you track. Reply right from the dashboard. The moment your follow-up goes out, the board marks it done by itself.
Built for teams. Everyone works the same inbox, and every reply is credited to the teammate who sent it. No shared phone, no password passing.
Nothing slips. New messages land in real time. Unread filters, tags, and assignees keep every conversation owned by someone.

Know Exactly What's Working.
And What's Not.

Every DM, follow-up, and conversion - tracked. See exactly where your next client comes from.

app.dmtracker.ai/statistics
Message Statistics
Messages Sent
8,412
+18.6%
Replies Received
3,112
+24.2%
Reply Rate
37%
+4.7%
Jan 15Jan 22Jan 29Feb 5Feb 12
Congratulations! 🎉
Follow-ups got 229 additional contacts to reply to your messages, lifting your reply rate to 37%
34.3% 37%
Messages sent by reason
New
Follower
Story
Reply
Reel
Engage
Comment
Reply rate by reason
New
Follower
Story
Reply
Reel
Engage
Comment
Follow-ups Statistics
Follow-ups Sent
1,847
12.4%
Follow-up Success Rate
12.4%
Replies to a Follow-up
229
Re-engaged Contacts
214
Follow-ups sent per stage
1st
2nd
3rd
4th
On-time vs. Late follow-ups
93% ON TIME
On-time
Late

Your Whole Sales Process.
One Board.

Every contact, from first DM to closed deal. Drag them forward as deals progress, or let DM Tracker move them for you.

app.dmtracker.ai/pipeline
First DM Sent
1,480
@jess_fit New
Moved by Alex M. · 2h ago
@marcus_c New
Moved by Sarah K. · 5h ago
In Conversation
612
@sarah_t Warm
Moved by Alex M. · just now
@mike_m Warm
Moved automatically · replied
Meeting Offered
162
@kate_b Offered
Moved by Sarah K. · 1d ago
@amy_n Offered
Moved by Alex M. · 3h ago
Meeting Booked
97
@alex_s Call set
Moved by Alex M. · 2d ago
Closed
31
@dan_g Closed
Closed by Sarah K. · 1d ago
Fully customizable stages. Sensible defaults out of the box. Rename, add, or delete stages to match how you actually sell.
A pipeline that keeps itself in sync. A lead replies? Their card moves to In Conversation. You close the deal? Status flips to Closed. Set it once in Settings and stop updating two things.
An activity log on every contact. Who moved what, and when. If you run a team, this ends the "who touched this lead" debate for good.

See Exactly Where Deals Drop Off

You offered 418 meetings but only 130 got booked. That gap is not a mystery anymore. That is your answer: follow up more, especially right after the meeting link goes out.

First DM Sent
2,000
38%
In Conversation
760
55%
Meeting Offered
418
31%
Meeting Booked
130
32%
Closed
42

Set Your Stages Once.
We Surface Every Follow-Up.

Any number of stages, any timing. Set it up in 2 minutes - DM Tracker surfaces follow-ups when leads go cold.

Contact stopped replying
OR
First DM sent
Wait 1 day
1
1st Follow-up
1,314 contacts
Wait 3 days
2
2nd Follow-up
438 contacts
Wait 7 days
3
3rd Follow-up
216 contacts
Wait 30 days
4
4th Follow-up
82 contacts
Add Stage
Fully customizable - set any number of stages, any timing (hours or days), any triggers
Marked done by itself. Send from DM Tracker or straight from the Instagram app. Either way the send is detected and the follow-up is marked done. The board always reflects reality.
The timer respects your last message. Every stage counts from your latest message, not the contact's last reply. DM Tracker never asks you to follow up with someone you just messaged.
Know the moment they reply. Real-time alerts when a contact answers, so warm leads get a response in minutes, not hours. Jump straight into the conversation and keep the deal moving.

From Spreadsheet Chaos to
Closing Machine in 5 Minutes

Three steps. No tech skills. No migration headaches. Just plug in and start closing.

1

Connect Your Instagram

About 2 minutes: approve the connection on Instagram's own screen and your DMs start syncing live. Works with any Instagram Business or Creator account.

2

Set Your Follow-Up Stages

Pick your timing. DM Tracker surfaces cold leads on your board. You or your setter just sends the message.

3

Close More, Chase Less

Watch reply rates climb. See what converts and scale it. Follow every deal down your pipeline in real time - all from one dashboard.

Start Free - Stop Losing Leads

Your Spreadsheet Is Costing
You Thousands Every Month

This isn't about preference. It's about profit. Here's what changes when you stop winging it.

Without DM Tracker With DM Tracker
Missed follow-ups 30-40% of leads go cold Zero missed - smart follow-up board
Time tracking DMs 4+ hours/week in spreadsheets & IG 100% tracked, real-time
Knowing what converts "I think this message works" Exact reply rates per message
Team accountability "I followed up with everyone, trust me" Leaderboards with real data
Speed to respond Hours late - warm leads go cold Real-time alerts, 80% faster
Working the inbox One phone, one login, everyone waiting Whole team answers from one live inbox
Finding a lead Ctrl+F through spreadsheets & IG Search, filter, found in 2 sec
Scaling DMs More conversations = more chaos = more lost More conversations = more closes
Compliance Depends on your tools Connects through Meta's official Instagram API
Missed follow-ups
30-40% of leads go cold
Zero missed - smart follow-up board
Time tracking DMs
4+ hours/week in spreadsheets & IG
100% tracked, real-time
Knowing what converts
"I think this message works"
Exact reply rates per message
Team accountability
"I followed up with everyone, trust me"
Leaderboards with real data
Speed to respond
Hours late - warm leads go cold
Real-time alerts, 80% faster
Working the inbox
One phone, one login, everyone waiting
Whole team answers from one live inbox
Finding a lead
Ctrl+F through spreadsheets & IG
Search, filter, found in 2 sec
Scaling DMs
More conversations = more chaos = more lost
More conversations = more closes
Compliance
Depends on your tools
Connects through Meta's official Instagram API
Our Story

Built for |

We scaled 120+ coaches and consultants past six figures with our done-for-you sales systems. Every single one had the same problem: no way to track what happens after the first DM. So we built one.

DM Tracker was born inside our agency, battle-tested with real teams, and designed for how high-ticket sales actually works in the DMs. Data in the engine, sales and closing in the heart.

120+ Coaches shaped this product
Every Feature Built from real requests
Always Evolving We ship what you ask for

One Dashboard.
Every Metric That Matters.

No more jumping between Instagram, spreadsheets, and Slack. Everything you need to close from DMs - in one place.

Live Instagram inbox for the whole team
Replies from the dashboard, tracked & credited
Auto-detected follow-ups, sent from anywhere
Average reply time per team member
Messages sent by reason & by template
Reply rates by reason & by message
Follow-up success rates & re-engaged contacts
Follow-ups sent per stage & on-time tracking
Message trends over time
Team leaderboards (messages & follow-ups)
Contact tagging & filtering
Full message history per contact
Sales pipeline with customizable stages
Funnel chart with stage-to-stage conversion
Closed & Lost trends over time
Assignees & auto-assign rules
Activity log on every contact
Snooze follow-ups with reasons
Tag analytics over time
Multi-organization workspaces

Live Performance Snapshot

8,412 Messages Sent
37% Reply Rate
214 Re-engaged
Replies Received 3,112
Follow-Ups Sent 1,847
Follow-Up Success 12.4%
On-Time Rate 93%

One Recovered Lead Pays for
Nearly a Decade of DM Tracker

At $39/mo, one recovered high-ticket lead covers almost 10 years. You'll recover way more than one.

Built for People Who
Close in the DMs

Coaches, agencies, and high-ticket sales teams who run their business from Instagram DMs.

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@georgearmstrong
307.4K Men's Coaching - Physique Academy
Matthew Maloney
@aclwonders
569.5K ACL Recovery - Kneehab Academy
Adrien Ninet
@adrien.ninet
298.5K AI Tips for Designers & Devs
Akil Wade
@akilwade
280.3K Cercl AI
Thomas Baulch
@primetrain
182K Fitness & Habit Coaching
Ben Petersen
@dr.benpetersen
160.9K Fat Loss - ASPIRE Method
Sam Johnston
@thesamueljohnston
458.3K Fitness for Entrepreneurs
Vinny Donnini
@vinnydfit
185.6K Men's Fat Loss Coach
Menina Fortunato
@meninafortunato
48.3K Dance Career Coach
Emirhan Oruc
@10feetstudios
31.6K Agency Coaching
Ben Petersen
@dr.benpetersen
160.9K Fat Loss - ASPIRE Method
Sam Johnston
@thesamueljohnston
458.3K Fitness for Entrepreneurs
Vinny Donnini
@vinnydfit
185.6K Men's Fat Loss Coach
Menina Fortunato
@meninafortunato
48.3K Dance Career Coach
Emirhan Oruc
@10feetstudios
31.6K Agency Coaching

Got Questions? We've Got Answers.

Yes. DM Tracker connects to your Instagram account through Meta's official Instagram API and stays within Instagram's terms. Real people on your team write and send every message. DM Tracker syncs your conversations, organizes them, and tracks your follow-ups and results.
You're losing 20-40% of leads to missed follow-ups - that's $6K-$20K/month if your program is $3K. DM Tracker doesn't change how you sell. It just makes sure nothing slips through.
At low volume, every lead matters more. One missed follow-up = one $3K client lost. DM Tracker pays for itself the first time you close a lead you would've missed.
About 5 minutes. Connect your Instagram account (roughly 2 minutes, approved on Instagram's own screen), set up your follow-up stages, invite your team, and you're live. No tech skills needed. You'll need an Instagram Business or Creator account - switching from a personal account is free inside the Instagram app.
Yes. You get a drag-and-drop pipeline with customizable stages, a funnel chart that shows conversion between every stage, and Closed/Lost trends over time. When a lead replies, their card moves forward automatically, and every change lands in the contact's activity log.
No. DM Tracker connects to your Instagram account directly through Meta's official Instagram API. There's nothing else to buy or set up. If your workspace was connected through ManyChat before, it keeps working, and you can switch to the direct connection anytime in Settings > Connections.
Instagram gives every tool the same 24-hour reply window: once a contact messages you, you can reply from DM Tracker for the next 24 hours, and every new message from them restarts the clock. Outside the window, DM Tracker takes you to that conversation on Instagram with one click, and incoming messages keep syncing either way.
Tracking starts the moment you connect. Instagram doesn't allow any tool to import past conversation history, so DM Tracker syncs everything from the connection onward: every new message, contact, and reply, in real time.
Yes. Enterprise-grade encryption. You approve the connection on Instagram's own screen, and we never see or store your Instagram password. Your data is private, secure, and never shared with third parties. You own your data, always.
Start with the 14-day free trial. If you don't see the value, just cancel before the trial ends. No tricks, no hidden charges, no awkward cancellation flows. We're confident because the product works.

Right Now, Leads Are Going
Cold in Your DMs

Every missed follow-up is a $3K client you'll never close. Fix it in 5 minutes.

Start Your 14-Day Free Trial

14-day free trial · Cancel anytime · Lock in grandfather pricing